How a Power Searching Course re-emphasises the importance of quality website SEO

I joined  :

Sharpen your search skills – Join a free course to help you become a better searcher

“Knowing how to find answers on Google is an important skill in today’s digital age. Taught by Google’s Search experts, this online class will help you search smarter, so you can find the information you need — even in the most challenging situations”.

After 3 lessons I can say that it is excellent, with good educational videos. I do not only sharpen my search skills but I’m getting renewed focus on SEO as well.

The ‘how search works’ video showed me once more the importance of quality website SEO.

Important recap of the spiders work and ranking information from Matt’s video. “All of the below combine the overall score of a webpage” :

– how many times contains this page the keywords?
– do the words appear in the title?
– do the words appear in the url?
– are the words directly adjacent?
– does the page include synonyms for the words?
– is it a high or low quality website?
– what is the page rank?

…”A search result is produced half a second (!) after submitting a query.”

From a lesson:

  • In the previous video, you learned how Google searches the web to find the results of your query.
  • Google looks for the word you typed in, but sometimes also looks for synonyms or related terms. Any words appearing in boldface type in your search results are terms Google associates with your search terms. For example, if you search for [kittens] you might see the word cats in boldface in your results.
  • Ads appear in response to some queries and are always labeled ads.
  • Aside from ads, website owners cannot pay to influence the placement of their website in the search results.

The next several questions explore what elements impact the order in which Google returns your results. Mark whether each statement is true or false:

Power Searching Activity/exercise

  1. Pages that have the words you type in, or synonyms for those words, are listed higher.
    True False
  2. Pages with font size the same as you type into Google get listed first.
    True False
  3. Pages where the words you typed in appear in the title or web address get listed higher.
    True False
  4. Webmasters can get higher ranking in the results by paying Google money.
    True False
  5. If the words you type in appear near each other on a page, it may get listed higher in your results.
    True False
  6. Pages which are linked to by lots of other pages–especially other high quality pages–are listed higher.
    True False

I would like to re-name the course title into:

“Sharpen your search and/or your SEO skills – Join a free course to help you become a better searcher “.

Because every website owner/administrator, contributor and blogger can benefit from this course as well. Highly recommendable.

Here’s an article I wrote one year ago on SEO

Zie hier in het Nederlands ‘Zoekmachineoptimalisatie-seo-bedrijfswebsite’

b.t.w. I also learned about unlisted, private you tube videos

Author: webdesigner

Webdesigner at Studio JdH