“Metadata are critical to photo business by providing important information about the image and by describing it properly. The maximum added value will only be achieved if the metadata are precise and reliable. But how can we apply metadata to avoid ambiguity and misunderstandings among our customers?”
“Identifying photos. Every photographer and photo librarian wants to clearly indicate: “This is my photo”. In the interests of copyright protection, copyright owners want unique identifiers in the image helping to locate it on the world wide web. At what stage should these be produced, and what are the options for protecting this information?”
“Metadata Working Group
The Metadata Working Group (MWG) was formed in 2006 as a consortium of leading companies in the digital media industry, focused on the following goals:
Preservation and seamless interoperability of digital image metadata
Interoperability and availability to all applications, devices, and services”.
“Lack of metadata interoperability has led to significant frustration for both consumer and pro photographers, and our companies have spent considerable resources trying to deal with the problem,” said Josh Weisberg, chairman and founder of the Metadata Working Group and director of Microsoft’s Rich Media Group. “Getting these industry leaders together to rally around metadata interoperability is a real turning point, one that we believe will result in technology that’s easier for photographers to use. We’ve been working very hard to produce guidelines that are compatible across all applications, devices and services and that provide best practices for how, when and where metadata should be changed in popular file formats.”
photometadata.org / Stock Artists Alliance also provides a guideline.